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The Nike Company History Beginning to the PresentFor more than 25 years Nike has been committed to giving people who compete and recreate the very best performance product The company that we know today as Nike received this name in 1972 was formally known as Blue Ribbon Sports Between 1957-1960 Bill Bowerman a coach at the University of Oregon was handcrafting shoes for his runners when he met Phil Knight an athlete at Stanford Business school Knight interested in breaking the domination of Germany over the United States athletic shoe industry thought it would be logical to do so with high-tech exports from Japan In 1962 Knight traveled to Japan to meet with the Onitsuka Tiger Company By 1963 Knight was receiving his first shipment of 200 Tiger shoesIn 1964 Knight and Bowerman both contributed 500 to start the BRS co Knight was responsible for the accounting and the delivery of shoes at local track meets Bowerman focused on the foot wear design That year they sold 1300 pairs of tiger shoes and gained 8000 in revenues By 1965 a former track rival of Knights became his first employee Jeff Johnson The next year Johnson opened the companys first retail outlet At the end of the sixties BRS had twenty employees and several retail outlets and approached 300000 in revenues As BRS entered into the seventies the company was introduced to Nissho Iwai a trading company to subcontract BRS their own shoe line The Cortez designed by Bowerman and the Swoosh designed by student Carolyn Davidson became Tiger and BRS largest selling models Tiger and BRS broke up in 1972 and BRS launched the Nike brand at the US Olympic Trials That same year Canada became BRS first foreign market Steve Prefontaine was the first major track athlete to wear Nike shoes in 1973 As the next year approached Bowerman introduced his new Waffle Trainer training shoe which was a famous outsole design that
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