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Word Count: 7,972
Contents 1Introduction to the case2 2Analysis of the environment3 21Listing of environmental factors influencing the company PEST Analysis3 211Political and legal factors4 212Economic factors4 213Socio-cultural factors5 214Technological factors7 22The international golf equipment market Introduction8 23Analysis of the competitive forces Five-Forces-Analysis10 24Anal of the Drivers Of Change in the industry and their impacts12 3The companies and their strategy15 31Which companies are in the strongestweakest competitive Position15 32Recommendation of strategic moves17 33Key factors For competitive success in the Industry 18 34The prospects for above average profitability in the golf-equipment industry20 4Callaway Golf Company Resources and Competitive Capabilities23 41The present strategy23 42The companys strengths and weaknesses24 43External opportunities and threats25 44The companys prices and costs26 441Analysis of the companies competitive position26 442Analysis of Stakeholder Expectations28 5SWOT Analysis31 6Sources of reference32 1Introduction to the case The task is to execute a strategic analysis for Callaway Golf Company and to determine the actual position of the firm and its environments The amalysis will result in verifying if there is a change of the present strategy necessary to continue Callaways success story 2Analysis of the companys environment 21LISTING OF ENVIRONMENTAL FACTORS INFLUENCING THE COMPANY PEST 211POLITICAL AND LEGAL FACTORS Generally one can mention that the activities of governments worldwide during the last decade tended to globalize the industry The trade policies of core markets like the European Union most of Asia and the United States encouraged free markets between nations However country specific laws are still reality and enterprises are still affected by them The actual tendency is clearly orientated to furthermore encourage global competition a fact companies of all kinds have to respect However in some countries we still have Foreign trade regulations aiming at protecting the own economy As well all the major markets are stable democracies which act with a great political and government stability therefore this does encourage spends for leisure activities Monopoly restrictions may
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