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Is Your Body Clear We as Americans are immersed in a society of products for sale With so many items available how do manufacturers entice us to purchase their product over another one They do this through advertising or a way of promoting and marketing merchandise Advertising is a very large industry and many people spend their entire lives developing advertisements that the average consumer will see and hopefully will believe An advertisement is an example of a rhetorical situation In this rhetorical situation the advertisers use the concepts of logos pathos and ethos to draw the audience in and get their message across to the individual reader They want the consumers to trust and believe them Most of all they want them to buy whatever they have to sell Companies must rely on advertising a great deal especially when a new product becomes available It is crucial that their audience learns of the product and realizes the benefits of the new invention Companies that already have other products for sale have a better chance of obtaining the consumers interest especially if the company has a good reputation One such company is Neutrogena They have numerous products for sale for the face hair and body One of their newest products is called Body Clear Body Wash I found this particular ad in a magazine strategically placed toward the front between two different articles This magazine YM is typically intended for young females between the ages of 13 to 19 The target audience for the body wash would therefore have to be intended for these teenage girls Before we can examine the ethos pathos and logos of the ad we must visualize it The center of the page has a large picture of the body wash with bubbles dripping over the side and the word NEW printed in black letters across the
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