scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 820
The Holden Astra With a bumper sticker saying Id rather push my Ford than drive a Holden the 1988 Holden Astra came bearing down Albany highway making a solid 110 kmh Suddenly and for no good reason the breaks were slammed and the hand break was pulled wrapping the car nicely around a pole The driver none other than Obi was drunk and the owner of the car which was me was on holiday in Pakistan My trusted car which I had become so desperately dependent upon was gone forever How involved were I in the decision process and how did marketers influence me in the different stages of the decision process when buying the car Buying a car is not a small deal It constitutes a significant departure of a persons money at least this is the reality for most people This again will make us more involved as it is not a routine purchase and there is significant difference between cars When buying a car the purchaser wants to know that he receives a good product because the purchaser is spending a significant amount of money on a product which is infrequently purchased he or she perceives the purchase as a high risk and will feel the need to gather as much information about the product as possible to support the decision they are about to make This buying decision behavior is called complex buying behavior As for me it was no different The Holden Astra I purchased cost me a whopping 1400 which is a lot for any student This made me very involved with the purchase and all the aspects of it which again shows all the signs of complex buying behavior According to P Kotler S Adam L Brown G Armstrong 2003 the consumer passes through five stages when buying a product need recognition information search evaluation of alternatives purchase decision and post purchase decision It all
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA