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Google goes public An Initial Public Offering is the first sale of stock by a private company to the public This occurs on the primary market A company takes on an enormous amount of pressure going public Due to the lack of historical data a companys first day of trading is unpredictable In this paper we will briefly discuss the financing issues that come about when a company goes public There are many items to be aware of when a company makes this decision to go public A company needs to understand the process of issuing securities ways to advertise the stock before it is sold getting the names straight on the newly issued stocks the basics of underwriting and the different types of underwriting agreements These are the staples that an organization needs to be informed on in order to start successfully We will also address registration disclosure and compliance issues the cost of issuance the impact on ownership and control and the source and application funds Registration Disclosure and Compliance Issues Google Inc has filed a registration statement with the US Securities and Exchange Commission SEC for an initial public offering IPO of common stock putting the Internet search pioneer on its way to becoming a public company The move by Google rumored for months and the expectations for this IPO are extremely high in the technology sector which views it as emblematic of a turnaround in the industry Perez 2004 The proposed maximum aggregate offering price as stated in the S-1 filing is 272 billion Morgan Stanley and Credit Suisse First Boston Corp are the underwriters and they will be in charge of conducting an auction process on Googles behalf to determine the IPO price a method Google acknowledges is unconventional in the US The auction will consist of five stages -- qualification bidding auction closing pricing and allocation Perez 2004 Disclosure It is important to us to have a fair process
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