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The Japanese Market has become vital to the US Economy Japan is the number one export market for the United States In 1993 Japan accounted for 376 percent of the total growth in US value-added exports US food products in particular are a huge market in Japan American agricultural exports to Japan in 1993 were 87 billion About one-third of Japanese agricultural imports come from the United States However there is sometimes a mixed reception in Japan regarding products from the United States Japanese on one hand wish to do things American ever since the Second World War But on the other hand US products are perceived as less sophisticated than Japanese and European food products in product formulation or packaging Also US products are considered not as safe as domestics ones due to the use of pesticides and chemical additives and the partiality of the Japanese consumer to purchase Japanese items The reason for the large volume of exporting to Japan is due to United States comparative advantages Food products are very expensive to produce in Japan Japans current labor shortage combined with import restrictions and domestic price stabilization programs have driven up domestic production costs The Japanese food consumption pattern consist of an openness to foreign products and a strong interest in things international All types of international cuisine can be found in Japan Many varieties of tropical and imported fruits such as Florida grapefruit California cherries New Zealand kiwifruit and Hawaiian papayas are readily available in supermarkets and department stores as are imported alcoholic beverages ranging from Kentucky bourbon and Chinese beer to Russian vodka and California sake Japanese food consumption is marked by short-term trends For example Korean and Mexican food became popular a few years ago and then unpopular There have also been Italian and Spanish food booms The Japanese economic recession has
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