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Legendary German car producer Mercedes-Benz a member of Daimler-Benz married with its US American colleague Chrysler Corp These two boys want to become together the most profitable carmaker worldwide After some illnesses of the American brother the company Daimler-Chrysler is on the way to make it But on the way to become the leader they must influence others They must also influence the global market and will be influenced by the global market itself And they try it with a lot of new models coming to the market every single year huge investments all over the world How is it actually possible that two companies can have such an affect on the global market Lets have a closer look at it Daimler-Chrysler is a multinational corporation of two big car producers Today it is the worlds fifth biggest car producer The first group Daimler-Benz is a German producer of Mercedes-Benz Maybach smart and Setra The second one Chrysler Corp is a maker of American car brands such as Chrysler Jeep Pontiac Dodge and trucks Freightliner Western Star and Sterling The merger of Chrysler and Daimler-Benz is the biggest between two enterprises in industrial history Promising a worlds most profitable carmaker by Daimler Benz CEO Juergen E Schrempp the merger occurred in 1998 The reality wasnt as he thought It wasnt that kind of easy thing From the beginning there have been problems especially at Chrysler Chrysler Corp was in troubles The brand wouldnt have existed anymore without his German parent Chrysler CEO said its unpopular models inefficient factories and weak brand image have defied the efforts for a quick turnaround The company managed a loss five years in a row It was necessary something to happen to turn the Chrysler Corp to black numbers With the help from Daimler-Benz they invested money to building new factories creating new and better models and setting new image Chrysler came out of loss and achieved a profit
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