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Word Count: 239
5 down 95 to go an tag line for the apple retail store is referring to the 5 percent Mac market share compared to Microsofts 95 percent An apple retail store is the hope for Apple to survive and challenge the traditional selling strategy in computer industries Creating retail store is difficult for Apple because the existence of competitors and costly unpredictable investment However Apple CEO Steve Jobs told to Wall Street Journal about the reason of opening a Apple retail store is that the consumers want the best buying experience for Apples products and thought that most of the resellers were not investing enough in their stores or making other selling improvements 206 All of Jobss endeavor for creating the store is driven by customers experience After the first retail store is opened the store becomes the hottest place in retail What made the consumers go to Apple retail store was not Apples ability of building computers It was not about their ability of think differently about personal computers What made Apple retail store special is the uniqueness of customer service and innovation of enterprise management From the success of the Apple retail store we see the American international business do not sell labor work to complete with other companies their value of American enterprises is the innovation creativity and the world class customer experience
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