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Executive Summary In order to identify Verizons core competencies a SWOT and Five Forces analysis was performed The SWOT analysis showed internal strengths in technology diversification a large and talented employee resource pool and an expansive network footprint Internal weaknesses were revealed that centered on post merger issues such as corporate culture issues impending workforce retirements and a lack of systems or process consolidation External opportunities include the potential to further capitalize on incumbent status diverse markets long distance and brand identity Finally external threats include government regulation substitution and a weak economy The Five Forces analysis revealed that entry barriers have been reduced by deregulation which as increased rivalry intensity It also revealed that supplier power is minimal and buyer power is significant in the current economic situation but may not be once the economy recovers Together the SWOT and Five Forces analysis revealed the following core competencies personnel marketing operations and leadership These core competencies are comprise Verizons foundation and are vital to the success of any strategic initiative SWOT Analysis SWOT analysis is a strategic management technique that provides an overview of an organizations internal strengths and weaknesses as well as external opportunities and threats The following application of a SWOT analysis for Verizon is intended to help ensure a strategic fit that maximizes a firms strengths and opportunities and minimizes it weaknesses and threats Pearce Robinson 2002 Strengths A strength is a competitive advantage that arises from the resources and competencies available to the firmPearce Robinson 2002 Verizons strengths include Technology diversification - Verizon offers a large variety of wireline and wireless services This diversification allows Verizon to increase customer value through an expanded range of product and service offerings and through a price-saving bundling strategy Employee resource pool - Verizon was formed though the merger of three large telecommunications companies Bell
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