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Word Count: 1,274
ADVERTISEMENT MEANING As it is known today advertisements are parts of our daily lives since in every magazine and newspaper we read we came across with plenty of them Almost one or two pages in an ordinary magazine are advertisements These advertisements are sometimes related with something out of the content of the magazine The main idea is what is the main object in these ads and how are they combined with the content of that product advertisement Throughout the examination of the three advertisements which are given the main idea the main object is sex Sex as a theme is mostly applied on these three advertisements Although especially two of them do not have anything to do with sex The first two advertisements are about two alcoholic drinks Kahlua and Skyy Vodka And the last advertisement is about leather clothing However the common point in each of these is sexual human images By using the sex as a theme in these advertisements the companies aim to reach the consumers from three main ways The first way is to provide the emotional appeal The second way is to maintain the commercial with the targeted consumers And finally the third ways is to emphasise the identical or ideal human images As it is also given in the advertisings fifteen basic appeals by Jim Fowles the first appeal among the fifteen is need for sex Fowles mentions that to the extent that sexual imagery is used it conventionally works b etter on man than woman Typically a female figurine is offered up to the male reader73-74 First of all the emotional appeal which is wanted to be provided by these companies This emotional appeal is given in these three advertisements The first advertisement Skyy Vodka has a woman a man and a bed The direct implementation of sex is given More over the leg of woman which is quite beautiful and sexy and the
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