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Several decades ago consistent research demonstrated stereotypical behavioural and personality traits associated with each of the three somatotypes These studies suggested that mesomorphic medium body build body types were associated with the most favourable traits whereas the heavier endomorphs were associated with being socially aggressive lazy and unattractive and the thin ectomorphs were associated with being nervous socially withdrawn and submissive Research has demonstrated that there has been movement away from a preference for an hourglass figure to a less curvaceous and angular shape body Silverstein 1986 Correlational research demonstrates the changing ideal of beauty and thinness over time and the idealisation of thinness in women in the current US sociohistorical moment However what I wish to see research on is why has no one complained to the stereotypical behaviours related to the somatotypes and instead more and more women wish to represent the ectomorph body We have merely shifted our opinion of attractiveness from one set of stereotypic features to another Do we really wish to look like the nervous socially withdrawn and submissive individual Shouldnt true beauty come from the inside anyway Due to the vast field of topics one can cover in the three sets of characteristicsomatotype topics I have chosen to only cover the one relevant to the dangers and effects of the promoting of the ectomorph body In the following discussion I would like to expand on how the two major contributing components of the media TV and print media promote thinness Furthermore I would also like to discuss the effects and dangers of this promotion on girls and women of our times And finally what I wish to see in the future of advertising in the media Girls and women experience a significant rate of exposure to the print media as well as television this source of information strongly endorses the thin ideal as well as proposes means of achieving it eg diet exercise The media is the means
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