How America Became Capitalist: A Review of William Leach's Land of Desire

This review of William Leach's Land of Desire: Merchants, Power, and the Rise of a New American Culture summarizes the main ideas and approaches used by Leach in exploring American consumerism, including his use of religion and literature to track trends and attitudes. The student appreciates Leach's use of specific examples, such as the commercialization of Christmas and Santa Claus.
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