scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 992
In todays society marketing and advertisements can be seen for products of any nature The methods of advertising techniques used often relate to the target audience corporations are trying to reach In accordance with these various styles of advertising some companies often embellish their products through over exaggeration or manipulation in order to generate market growth and revenue In the case concerning Joe Camel RJR is accused of consciously attracting kids towards using their product in order to increase the currently dwindling market On the other hand RJR believes that they are not trying to attract kids nor are they attempting to influence their decision to smoke RJR believes that the brand equity of Joe Camel is extremely strong in attracting people of all ages and does not necessarily mean that young people who recognize the brand will decide to smoke their cigarettes Essentially the FDA argues that RJR is using advertising techniques that persuade people to buy their cigarettes because of the false image it promotes Ultimately the FDA wants RJR to remove the Joe Camel logo promoting Camel cigarettes in hopes of reducing the number of children that currently smoke Essentially the FDAs contention is that RJR is promoting a product by manipulating their consumers into believing that they will appear a certain cool way to others by smoking their cigarettes Roger Crisp would most likely also agree with this argument due to the fact that RJR does not really promote any of the actual product characteristics but instead a false lavish lifestyle Roger Crisps identification of advertising falls into two categories These are informative and manipulative strategies These strategies can be used in separate fashions or as seen in many cases in conjunction with each other In the case of persuasive advertising Crisp feels this technique overrides the autonomy of the consumer When subliminal marketing or similar techniques are used the consumer is unconscious to the triggers that stimulate them
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA