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Like it or not popular culture is an undeniable influence on how society perceives itself When examining mass culture one must keep in mind the equilibrium between how much we as a society affect the way popular culture is constructed and to what extent popular culture influences the way we view ourselves and shapes our ideologies An aspect of popular culture that may serve to greatly exemplify this theory of society as both the affecter and the affected is the genre of magazines targeted at young women Though these publications are targeted as the representation of our societys adolescent females they actually have a great influence over the ways in which teens view and construct certain social ideologies This essay will shed light on the influences these publications have in shaping regulating and defining young womens perceptions of femininity sexuality and romance Consequently it will also reveal an irony in the fact that womens magazines written for and mostly by women actually mold their beliefs and actions into those that reinforce female subordination through the traditional standards of a patriarchal society For the purpose of analysis I will focus on three publications for women each with a slightly different audience according to the age and class brackets targeted and the subjects offered In her analysis of one of Britains womens magazines called Jackie McRobbie identifies four codes that form the content of these publications those of fashion and beauty romance personal and domestic life and pop music Christian-Smith8 The magazines I will examine all exemplify the four factors of McRobbies codes The first publication is a magazine called Twist From the content one may infer that the main target of this magazine is a high school age bracket The cover stories include Make-him-Melt Prom Hair and Makeup Is it Love or Lust Real Guys Reveal What Their Mixed Messages Really Mean New Zit Zappers and Celebs Happiness Secrets Inside the reader finds pop music
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