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Word Count: 1,814
Like death and taxes advertising has always been an inescapable part of western life Producing everything from the Energizer Bunny to the Green Giant advertising is the ultimate tool that corporations use to communicate to consumers through television radio newspapers billboards and every other place imaginable Corporations benefit from advertising through increased sales The effects of advertising have appreciably increased the quality of life of consumers Finally the communication potential of advertising has made it essential to the function and well-being of todays market Advertising is an effective function of the economy that is an asset to both corporations and consumers Corporations have made every effort to submerge consumers in their advertising since the beginning of time They money that corporations are willing to spend delivering ads has doubled since 1976 and continues to grow by over 50 every ten years In the United States 162 billion was spent or 623 for every person in the country on advertising in just one year Corporations and businesses are willing to devote such an enormous investment of money simply due to the fact that if done properly advertising will more than pay for itself Although most market experts agree that advertising is an exercise in communication and not sales generation it is without a doubt that the ultimate goal of producing the ad is to increases sales and profits either directly or otherwise Throughout the years advertising has proven effective in attracting consumers and increasing sales directly This is achieved is two main ways First advertising allows businesses a chance to communicate to the consumer in order to persuade and offer reasons as to why their product would be desirable This raises consumer interest in the product and can eventually result in increased sales Next advertising can be used to raise consumer awareness about special events promotions or discounts available or to simply remind prospective customers that the business is open and ready to offer goods
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