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Word Count: 1,237
In the story Animal Farm the pigs utilize propaganda to gain power over the animals Propaganda is a message or advertisement that is often biased and has misleading information used to persuade others in a certain manner The pigs use propaganda during the revolution while also using throughout the book to persuade the animals for their benefits In particularly Old Major and Squealer use propaganda to gain control of the farm during the revolution while Squealer also uses forms of propaganda to maintain the pigs dictatorship along with making the animals content In Animal Farm Old Major uses many forms of propaganda to unite and gain control of the farm During the first chapter Old Major orchestrates a speech to unite the farm and establishes the humans as an enemy In Majors speech he delivers to the animals he uses name-calling and card stacking several times Immediately he uses a form of propaganda called name-calling as he says Man is the only creature that consumes without producing He does not give milk he does not lay eggs Orwell 5 This quote is name calling the humans as weak and useless Old Major knows that in order to have a revolution there has to be a clear enemy He distinguishes the humans as the enemy by using name-calling as he says There comrades is the answer to all our problems It is summed up in a single word-Man Man is the only real Enemy we have Orwell 6 From this quote Old Major clearly declares the humans as the animals enemy Moreover if Old Major did not use name calling propaganda in his speech it is a possibility the animals would not have revolted against the humans This type of propaganda is very influential and persuasive In addition he promises that life would be significantly better if the animals revolt against the humans He even says This single farm of ours would support a dozen
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