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Word Count: 552
Red the color of desire the devil and heat an attention grabber the main purpose to is to be spellbinding When skimming through a magazine the text is black bold red writing will stimulate ones eye causing them to stop and analyze it At least that it what advertising executives hope for they often use emotions cultural attitudes and unfair tactics to grab the audiences attention and hopefully their money as well There is an innate desire to rebel in all of us to eat cookies before dinner and maybe go to a movie instead of working on that paper the has precedence Because this is natural is it easy for advertisers to prey upon Altoids knows of this inner desire and uses it to their advantage in their Cinnamon Altoid magazine ad By placing an eye-catching woman in a red dress with devils horns they have grabbed the readers attention and catches ones instinct to rebel the red dress and horns represents naughty behavior one knows he or she is not supposed to have it thus the longing to have it is even more They have also played upon the natural reaction to temptation by placing this woman seductively upon the case of mints with the words Ive got the Hots for you in bold red lettering above she is drawing the reader in with sexual connotations Exploiting natural impulse is the name of the game in advertising Advertisers recognize the power of cultural attitudes Sex sells it is a dominant force in American society The feelings of sexual attraction are promoted through a picture of a voluptuous brunette with red devil horns in a red dress with heels and block stockings lying seductively across the top of the container embodying lustful desire This woman is very sexual she plays upon the basic desire to be wanted and needed an animal desire the natural reaction of attraction Advertisements are always biased in favor of
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