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I IntroductionDisagreeing with rules that limit the nature of the ingredients in economic models Theodore Bestor asserts an alternative approach in understanding market-economies Warning the readers the dangers of stereotype association and the prescribed autonomous sphere attached to market analysis the author posits a sequence of Granovetter-logic which argues the study of economic extending beyond the product of self-interest or collective rationality of the maximization of individual benefit Bestor contends that economic action is a form of social action thereby economic models and market studies alone should not be insulated within an autonomous sphere of pure economic reasoning Bestor proposes that the study of market economies should take consideration of the embedded ongoing networks of personal relationships historical context and socio-political nuances Encompassing such cultural political and historical contexts Bestor introduces the application of anthropological perspectives and ethnographic approach in the understanding of Japans economy Under a singular scope and scale he provides a culinary lens on the structure of trade and the cultural meanings that attach to and motivate the social and economic dynamics of Tsukiji the worlds largest marketplace for fresh and frozen seafood located in Tokyo Japan Specifically focusing on Tsukijis seafood division suisan-bu According to the author Tsukiji is the subject of analyses because its major role in transitional flows of people commodities capital information and technology Among one of the leading and largest seafood markets Tsukiji sits at the center of an enormous complex network of domestic and international trade The market handles about one-sixth of the seafood that passes through Japanese wholesale markets and is the largest single marketplace for fish not only in Japan but also in the world Prices set at Tsukiji are faxed to fishing ports on every continent and each day tons of fresh fish from around the globe land at Narita International Airport In combination with the various level of economic activity Tsukijis marketplace social nuances contribute to the complexity of the economic transaction
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