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Tobacco Loss at Home Is a Gain OverseasUnder the stress of battling US regulators the internal tobacco industry mindset is getting easier to see It realizes it haslost the battle for Americas hearts and minds It knows the public holds Big Tobacco in low esteem and expects it tomake as few concessions to our health as possible So why do tobacco corporations bother to continue the charade andkeep putting their case before an unreceptive public Big Tobacco has turned up the volume on domestic US controversyto distract us from a higher-stakes game the more lucrative international tobacco markets Philip Morriss overseas salesare up 146 percent since 1990 With markets shrinking for Big Tobacco in North America and Western Europe analystsproject profits will grow at 20 percent a year in the rest of the worldWe correctly call it an epidemic when 400000 American families a year lose loved ones to tobacco Yet this is a fractionof the world pandemic The World Health Organization projects that unless global trends reverse tobacco will beconnected to the deaths of a half billion of the 55 billion people alive todayBad as they are in the US tobacco marketing and anti-regulatory tactics are more aggressive and dangerous abroad Incountries where cigarette advertising is restricted tobacco transnationals practice brand stretching In Malaysia RJRNabisco operates the Salem Power Station music store aimed at teens In Ukraine Philip Morris lures young smokerswith its Marlboro Adventure Team sporting contests Focusing on tobaccos apparent setbacks here only masks its advance overseas Public health experts in these countries know that while regulating tobacco in the declining US
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