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Deceptive Advertising As a consumer in a world of constant advertising messages being flashed before my eyes I am always wary of the truth of those messages that I see It is terrible when consumers see an advertisement whether it is in a magazine television or any other medium and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected Deceptive advertisements have been a problem since the early days of media and consumers have needed to keep an eye out for them Yet with so many advertisements that consumers are exposed to each day worrying about the truth of every line and every sentence of an ad is quite inconvenient Advertisers must follow strict guidelines to stay clear of lawsuits resulting from deceptive advertisements I will be focusing on automobile advertisements and how consumers have been deceived through their ads Deceptive advertising can be described as advertising which is misleading in a material aspect Simon 256 This definition would include all the false and misleading advertisements that would appear in print television radio outdoor and direct mailings As well as more non-traditional forms of advertising like transportation ads along with the use of pictures trade names display materials labels sales talks sales letters price lists and catalogs As any consumer can see advertisers have many means by which they can trick or deceive us consumers into buying products not planned for Unlike most tort cases that are decided in the courtroom by a judge most deceptive advertisement claims are turned over to governmental agencies like the Federal Trade Commission Agencies like the FTC are better suited to handle these cases because they have the necessary expertise to make proper decisions So before an ad can be deemed deceptive a complaint must be made to the FTC From then an investigation can be made into the falseness
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