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ULEASHING THE KILLER APPBOOK REPORT Digital Strategies for Market Dominance Killer apps goods or services that establish quickly and dominate the market are displacing traditional planning and strategy in business These revolutionary realities such as email the first word-processing program and e-commerce are sudden and dramatic changes that have recently found success in changing the face of business Companies that use existing technologies are finding possible killer apps as a way to gain advantage over competitors and serve their customers in a more efficient manner Companies that choose to use existing traditional ideals of strategy and planning are being passed over as the power of emerging digital solutions attracts their customers Companies must now adopt a digital strategy to help produce their own killer apps to survive in their marketplace This digital strategy encourages full staff involvement in the development of possible improvements in processes rather than having a group of people who spend years developing strategies This full staff involvement brings together the ideas of workers on the front lines of production who have real world answers on how to make their work faster and eliminate non-essential processes Once developed killer apps take their market by storm For example electronic mail has established itself as the way of communicating notes and short correspondence over the traditional ways of writing letters The US Postal Service has experienced extreme loses in revenue due to the hands of email Killer apps will dominate a market quickly as customers find its advantages over traditional services and products THE LAWS THAT LEAD TO SUCCESSFUL KILLER APPS Moores Law Moores Law Metcalfes Law and the economic theories of Ronald Coase help support the rise and domination of killer apps Moores law focuses on the constant growth in computing power The law states that for every 18 months processing power doubles while cost holds constant Killer
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