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Melissa Cohen In American Society today thin equals beautiful American women are judged by the way they look It can define who they are as people Who they are or how they see themselves To get ahead in this world you have to look the right way Why Too clich The standard of what women should look like is very clearly put to them It is posted on billboards in the magazines they read where they shop and especially on television The media plays the most significant role in projecting these unhealthy ideals about weight We switched dramatically from general notions of women to weight Image standards affect women of all ages races and statures their presence is inescapable From the first lady to your own mother women are judged and judge themselves by these standards The question then becomes why do it How have we been encouraged to follow these standards These images presented to us by the media define what the ideal woman looks like Naomi Wolf writes in her book The Beauty Myth How Images of Beauty are Used Against Women advertising is a 130 billion dollar a year industry The average American watches 30 hours of TV a week and spends 110 hours a year reading magazines That adds up to 1500 ads daily 45 Everywhere you look there is a diet product or an exercise plan that will get women on a track to being thin these diet ads make it clear to women that if they dont lose weight they wont become a better person Losing weight is viewed as a prize accomplishment almost like winning an award There are certain compensations you are awarded for losing weight supposedly To a certain extent this is
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