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Word Count: 288
Upon visiting my local mall I noticed the majority of visitors were of short stature Keeping this in mind as well as past discussions with people my general focus was to target those individuals of a shorter nature There are many ways to make an individual appear taller Clothing styles have much to say in this area as well as particular colors which have slimming Effects on the figure These illusions are solely that Illusions Nothing has physically changed aside from their attire With an abundance of clothing stores varying in brands genre and pricing competition would be tough Shoe stores were almost as abundant as clothing stores where each one sold their particular brand or name My idea is to group all shoe brands formal and informal whether they are boots sandals or sneakers Why would my store be any different It would target those who feel they have a height disadvantage by physically increasing a persons height without surgery By placing a two to three inch platform inside the shoe a persons height would physically increase The outward appearance is like that of any other shoe only it holds a secret which is only revealed by the shoes removal Without money this idea is worthless Advertising and marketing allow such ventures possible Acquiring investors will hold the key to this product My agenda is to find out the cost of materials needed to make these shoes as well as labor Next how many I can start off with and using those as demos for advertising Having investors backing me I would produce a limited amount monitoring the supply and demand carefully Depending on the fruitfulness of this endeavor will determine the success of my new line
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