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Word Count: 853
There are many ways to persuade people Not to necessarily change their entire belief system but certainly alter their way of thinking to obtain a goal The goal may be to persuade them to consume or not to consume To feel or not to feel To choose or not to choose It can seem difficult to choose a leader especially when you have been misleading in the past When dissecting the advertisements for the current presidential campaigns for Barack Obama and Mitt Romney you see that they are trying to persuade you And they are going about it in a similar fashion The stories the characters and even the topics may be different but the goal is the same to make you think the other guy wont make your life better I looked at two videos by the Romney camp and both went after Obama vigorously One for a statement made and the second regarding an action he had taken The first ad was regarding the portion of a speech that Obama made that stirred up emotion from small business owners nationwide The advertisement opens with the scene of Jack Gilchrists home in New Hampshire It shows his small business a manufacturing shop which was started by his father and is being passed on to his son While Jacks story is being told there is the audio portion of Obamas speech being sliced up and played Obama is saying things such as If you have a business you didnt build that Somebody else made that happen The idea of the advertisement is to stir up emotion in those entrepreneurs that feel that Obama is possibly already not helping them achieve success but also believes that they didnt put in the work to begin with The message is very dramatic and can have a shared interpretation among
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