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Word Count: 1,121
In todays world ads are being seen everywhere by many people and the reason it is being seen is because it catches peoples attention Advertisements use bright colors contrasting colors and large text to get their message across to people looking at the ads But all these factors have a deeper meaning behind them and people do not see that For example the sunglasses industry is huge in todays world and advertisements for sunglasses are directed toward the young generation to buy their products One example of a sunglass company appealing to the young is the company Ray Ban Ray ban is a company that produces sunglasses for everyone Their products usually combine a little bit of old and a little bit of new styles Ray Ban generally appeals to the younger generation but is also common in the older generation due to the variation of style The company is trying to satisfy the human need to look impressive This Ray Ban ad is effective by portraying the American value of freedom of expression through the use of composition focal point and color shape and contrastFirst the composition of the ad makes it effective because the way certain elements are placed makes it more appealing to the eye The main figure of this ad is the man in the center with sunglasses on His face as well as his sunglasses have some pictures on it that could represent different elements of that mans life defining who he is as a person The background includes many random pictures and phrases with the companys name Ray Ban hidden within the pictures The composition of the background and the main figure makes the ad effective because the overwhelming background helps the main figure more appealing to the eye Also another element that makes the advertisement alluring are the two rainbows that point to the sunglasses which is the product the company is trying to sell It is very
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