scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,180
Throughout different time periods such as the 1960s and the contemporary era ads have continued to portray the same gender roles through the duties a woman must preform and the settings that they should be in Over the past 40 years there has been a shift in womans rights so societal ideals have changed within the work force but they have not really progressed in terms of advertising There are many similarities and differences when we compare ads from different time periods in areas such as meaning of the ad and the phrase the ad uses The ad from 1961 advertised the Kenwood Chef which was a food mixer and the ad from 2011 advertised the Lynx product Both of the ads studied are aimed towards middle to upper class white woman and men The similarity is that you have to be middle to upper class in order to buy the product which is an unfortunate part of these ads The difference in regard to the audience is that the modern ad is calling all guys who the woman can make lose control where as the first ad is calling men who can provide a food mixer to their wives When comparing these two ads a major issue is the social setting From 1961-2011 the social setting for women stayed the same Women are still being told that their main place is in the kitchen and that they should be staying home and providing for their family Since there is a woman in both of these ads it shows that the woman is the main issue and they have to be the heart of the family The role of the men in the social setting is to be the provider and to sit back and let the women do all the housework Even though there is not a man in the most recent ad it is still directed that the women is going to
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA