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Chapter 10 Background of LTK and its products LTK was incorporated on 16th October 1986 It is situated at Durian Tunggal District Malacca The principal activities of LTK are production of chicken eggs and manufacturing organic fertilizer LTK is one of the leading eggs producers in Malaysia The production capacity of LTK is 1 Million eggs per day Part of the production is for local consumption while the rest of the production is mended for export Presently LTK is exporting to Singapore Hong Kong and Indonesia With the collaboration between LTK and MARDI LTK become the sole producer and distributor of Omega 3 eggs in Malaysia The LTK Omega 3 eggs provide up to 5 times more Omega 3 and 4 times more of Vitamin E compare with ordinary eggs The consumption of Omega 3 will reduce heart disease hypertension LDL cholesterol breast cancer colon cancer and rheumatoid arthritis In additional Omega 3 is vital for the development of brain and retina tissues The daily production capacity of LTK is 1500000 In order to maintain the quality of eggs LTK applies TQM throughout the whole production processes Chapter 20 Market Potential of EU countries After conducting a simple Internet research I found out that LTK product is also available in United State of America Canada Australia and New Zealand However there isnt any information generated from the European Continent Thus I drew out a series of assumptions or hypothesis for such phenomenon Chapter 21Hypothesis and assumption The Omega enriched egg is not popular in EU countries because 1This goods is not common in the EU countries 2This goods is not acceptable over there 3This goods is popular but the producers do not review the information over the Internet 4The goods just penetrate into the EU countries 5This goods is not in the EU market Virgin market 6The EU consumption for eggs is low Based on my own secondary research
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