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The drugs and pharmaceuticals sector consists of the following components medicine and botanicals pharmaceutical preparations diagnostic substances and biological products Selling drugs has always been lucrative but it will only become better People are living longer thanks in part to advancing pharmaceuticals and spending many years of life in need of a cocktail of drugs creating the kind of demand for products that executives in other industries can only dream about Rising standards of living in Latin America and Asia equal more money for the pharmaceutical industry Healthcare is often one of the first improved sectors of developing nations economies SUPPLIER POWER The supplied product of pills is relatively standardized considering the same chemicals and equipment are used by small firms across the board to produce them Drug companies benefit from the free research which is publicly funded that takes place at the University level With these factors the Pharmaceutical industry has much bargaining power amongst suppliers equaling a low cost for the product BUYER POWER As any other industry buyers exercise their power with the dollar buyers push prices down and play competitors against each other The biggest factor in buyer power is when a drug companys patent on a particular pill runs out and cheaper generic pills flood the market that are just as effective as the expensive counterpart A threat to the industry is the large scale purchases buyers make to save money which decrease profits for the industry Government price control is also a threat buyers and the government have considerable bargaining power RIVALRY Rivalry exists in the Pharmaceutical industry as firms compete by putting more money into research and development and by making strategic alliances RD sets their sights higher and higher one curing more complex diseases such as cancer heart disease AIDS and Alzheimers disease which increases the amount of time to come out with a finished product that can meet Food and Drug Administration FDA
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