scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,488
NASAs Public Relations Problem At 800 AM CDT on February 1 2003 all communications were lost with the space shuttle Columbia STS-107 as the craft disintegrated during re-entry over the clear blue skies of north Texas The shuttle was at an altitude of 207135 feet traveling at approximately Mach 183 at the time of the accident Do you think that NASA was thinking about public relations at a time like this I nave as I tend to be do not think so Space flight is an extremely risky business In that regard I dont necessarily believe that NASA a government agency utilizes an integrated marketing communications program per se but NASA has had to focus on similar goals that include improving external communications with the public in general as well as providing unprecedented levels of data and information to outside agencies involved in the crash investigation re-evaluation of the remaining space shuttles with regard to engineering scrutiny and overall airspace worthiness all the while understanding the need for decorum integrity and privacy as it pertains to investigative results and details with regard to the surviving family members of the lost shuttle crewmembers NASA is walking a fine line As previously mentioned they must be cognizant of what types of information are released with respect to family members and colleagues as well as not being perceived publicly that they are hindering efforts to get to the facts of the accident The media are similar to rabid dogs or sharks when it comes to unrelenting pressure to provide answers it matters little to the press that answers that lack engineering review or data from telemetry are unsubstantiated to say the least If the media does not get their way they will write stories that are centered on NASA concealing information I truly dont believe that the media really cares about what they are reporting on as long as they have the proverbial scoop
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA