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Background Bowling has been around in one form or another for seven thousand years Since its very beginning it has continually evolved and it will continue to evolve for years to come Modern bowling began in the 1840s with wooden pins and balls In 1895 bowling saw its first big boom in popularity when the Brunswick Billiards Company started the American Bowling Congress and joined bowling proprietors in marketing bowling to the public It was not until the 1940s though that bowling gained widespread popularity with the invention of the automatic pinsetter In the 1960s bowling was made friendly for beginner bowlers with the introduction of bumpers that stopped the ball from falling into the gutter In 1964 Brunswick opened the first of its recreation centers and started the first bowling franchise opening 130 centers by 1965 In 1996 Cosmic or Galactic Bowling bowling with black lighting pins that glow in the dark and special effects lighting and music BowlNJcom bec ame the largest bowling promotion directed towards teenagers Today one out of every three 3 Americans bowl -- over 72 million men women and children BowlNJcom The Product The Zone Inc is a dual proprietorship owned by Yona Baer and April McMullen It is a new business that plans to break into the recreation industry by August of 2002 The test market will begin at that time with a bowling alley located on Route 4 in Paramus NJ We will test whether customer service training high tech bowling technology and constant promotion for new and repeat customers will create enough added business in order to justify the cost This is the first step in a five-year process to create a franchise of recreation centers in New Jersey and eventually the entire Northeast portion of the United States Planned future recreation centers include but are not limited to laser-tag centers roller-skating rinks ice-skating rinks bowling alleys paintball centers and arcade centers Target
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