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Abstract Richard Branson the chief Executive of the Virgin Group is well known for making successful businesses out of crazy ideas It is a known fact that Branson can make any business profitable in the most unusual ways he does it all himself be it dressing like a bride or flying in a hot air balloon Branson is the most innovative entrepreneur of the 21st century He is known for his Virgin brand a banner that represents his organization and he is also known to be a leader with informality and information Branson values people at the bottom level of the organization and encourages them to move upwards through his various incentive plans 1 Aim This report will research and examine the nature and leadership factor of the most successful British entrepreneur and the CEO of Virgin Group Sir Richard Branson It will carry on explaining Bransons informal leadership styles applying various theories and using real life instances 2 Definition of Entrepreneurship Murray and Richard 1986 in their book Entrepreneur and Economist define Entrepreneurship is a dynamic process created and managed by an individual the entrepreneur which strives to exploit economic innovation to create new value in the market who has entrepreneurial mind with a strong need for achievementp15 The most interesting point of this definition is the purpose of value creation and the need for recognition 3 A brief biography of Sir Richard Branson 1950 - Present Founder and mastermind of the Virgin business enterprise Richard Branson was born on July 18 1950 into a middle class traditional Christian family in the English county of Surrey As a teenager 17 years his entrepreneurial ways began early when he and his friend Gems started a student magazine called the student Bower 2000 P 12 In addition to his business ventures Branson also continued to maintain an
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