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TGI Brief Description of TGI TGI Target Group Index is a fast-growing global network of single-source market research company They provide invaluable comparable product brand media attitudinal and demographic data for 57 countries across 6 continents TGI was first started in Great Britain in 1969 to provide the advertising and media industries with a means of describing target groups for the broad spectrum of consumer goods and services Importantly it also allows the identification of potential strategies for communicating with these audiences Today TGI is used more widely than ever to assist the understanding of target markets and to aid marketing and advertising decisions TGI is designed as a broad and rich measure of consumers Each countrys data is provided in database form and contains information on all aspects of the given universe media consumption product consumption attitudes behaviour and demographics All studies follow standardised guidelines and formats but with the flexibility to fully reflect local market needs and characteristics TGI gives you information on readership of all newspapers and magazines as well as reading of sections and topics of interest viewing of terrestrial and satellite cable digital TV national regional and local radio listening exposure to and recall of outdoor advertising attitudinal information across the spheres of media health holidays food drink and finance data covering thousands of brands across several hundred product categories All in all TGI offers clients a very flexible and ultimately indispensable marketing research tool The TGI Network is operated by KMR Group Kantar Media Research Group KMR Group is an integrated international research information and software group TGI recently expanded into East Africa including Kenya Uganda and Tanzania It also has a major presence in South Africa USA Canada and Europe at large TGI GEOGRAPHIC SPREAD North America Source TGI Canada United States Latin America Source TGI Argentina Brazil Columbia Ecuador Mexico Peru Puerto Rico Venezuela Europe Source TGI Germany Great Britain Greece Hungary Italy Northern
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