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Dominos Pizza was founded in 1960 and operates a network of company-owned and franchise-owned stores in the USA and internationally Dominos is recognized world wide as the leader in pizza delivery Reinforced by their well-known slogan Get the door Its Dominos In order to effectively do an environmental analysis one must look at the companys external environment The external environment has 3 components the remote environment the industry environment and the operating environment Each of those three components have their own subcategories In this paper I will describe some of the external factors that will affect Dominos external environment over the next ten years In the remote environment I will discuss the economic social and technological issues that will affect Dominos over the next decade For the industry environment I will discuss the substitute availability and competitive rivalry facing Dominos Finally for the operating environment I will be discussing the competitors customers and suppliers When combining all of the information I will be able to project some long term objectives for Dominos Pizza To achieve long-term prosperity strategic planners commonly establish long-term objectives in seven areas Profitability productivity competitive position employee development employee relations technological leadership and public responsibility I will use a few of these objectives in order to formulate a plan for Dominos Pizza Remote Environment Economic factors concern the nature and direction of the economy in which a firm operates Because consumption patterns are affected by the relative affluence of various market segments each firm must consider economic trends in the segments that affect its industry World events can affect the consumers purchasing habits in a negative or positive way Recent events such as Hurricane Katrina and the attacks on the world trade center These events had a negative effect on our economy and consumers were spending less money However in the next ten years the economy is forecasted to improve allowing consumers to spend more Consumers are forecasted to have higher
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