scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,770
Introduction Everybody knows that Hong Kong is a shopping paradise in the eyes of tourists However many tourist-based discount stores have been regarded as the gimmick business and seldom gain the attention of general public With very little chance to succeed Simon Kwok parlayed a 40 square feet counter into a multimillion-dollar global cosmetics empire the SA SA INTERNATIONAL HOLDINGS LIMITED The purpose of this report is to analyze the path to foreign markets and the business strategies of the company Background Information SA SA INTERNATIONAL HOLDINGS LIMITED is a leading provider of beauty and health products and services in Asia Headquartered in Chai Wan SA SA is a Hong Kong based international enterprise that have a business network consists of 5 countries The GROUP was established in 1978 by husband and wife team Simon and Eleanor Kwok At that time they found that cosmetics specialty store is not available in the Hong Kong market only beauty counters in department and drug stores were selling cosmetics and toiletries The couple thought that it had a great potential for this kind of business Then they invested 20000 dollars to open a 40-square-feet store in the busy Hong Kong shopping district of Causeway Bay and later on became a pioneer in the chain stores concept to sell cheap cosmetics and toiletries by offering discount Other competitors benefiting from this concept include Bonjour Cosmetics Rainbow Cosmetics and Goodyear Perfume Centre History of the company In 1986 Mr Kwok quitted his old job and engaged wholly in SA SA development with his wife They introduced an innovative retailing formula based on choice and convenience - the self-service and one-stop-shop concept This idea was triggered during their supermarket shopping self-service open shelves and make-up corner were set up throughout the stores allowing customers to touch and feel all merchandise receive free cosmetics for testing and enjoy free skin-analysis service Its provision of a wide selection of beauty products
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA