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Versace designed for the Italian fashion labels De Parisi Genny Callaghan Alma and then for Complice in 1974 The work for Complice which he fully conceived himself marked the first occasion where his own name was included in the brand name In 1978 Versace opened his first boutique in Milans Via della Spiga still selling other labels to complement his own collections Soon with the growing popularity of the Versace style boutiques started to spread across the globe In 1985 Versace added the Instante label to his fashion empire Similar in style to Versace couture but targeted at a less affluent and younger crowd In 1997 Versace was shot to death in front of his mansion in Miami Florida Versaces killer is allegedly a serial killer who committed suicide in Miami short after Versaces murder In September 1997 Gianni Versaces brother Santo Versace was announced the new CEO of the Versace holding Giannis sister Donatella Versace is the new head of design Donatella was already in a creative position designing for the Versus label Sole heiress of Gianni Versace is Donatellas eleven year old daughter Allegra Her son Daniel inherits Giannis collection of paintings Part of Gianni Versaces heritage are his lucious mansions at Lake Como Italy in Milan Italy in New York City and the mansion in Miami were Versace was killed The Versace empire is a family business Until his death Gianni Versace himself held the position of a director of his company Gianni Versace SpA His sister Donatella Versace served as vice-president and was also in charge of the Versace distribution concepts His brother Dottore Santo Versace presides together with his college friend Claudio Luti over the holding company Finanziaria Versace SpA The company was supposed to go public in mid-1998 Therefore Gianni Versace started to reconstruct to company organisation short before his death in mid-1997 It was planned to offer 25-30 of the company assets at
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