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Home Depot Regardless of the industry if something is produced it is more than likely desirable by individuals Within any organization there are steps that lead to success including desire investment time and energy This paper will introduce Home Depot with a brief history of the industry retail sales and a SWOTT analysis This paper will also address the impact of real Gross Domestic Product GDP unemployment rate inflation rate as measured by the consumer price index CPI Producer Price Index PPI and Personal Income History For over 20 years Home Depot has been one of the leading suppliers in home building supplies Bernie Marcus and Arthur Blank forever changed the home improvement industry when they opened the first The Home Depot stores in Atlanta Georgia on June 22 1979 Home Depot 2003-2006 Para 1 Their pioneering spirit had envisioned warehouses that supplied buyers with an array of choices to meet their home improvement needs This dream has blossomed into a vibrant industry that encompasses 2005 stores in the United States Canada and Mexico According to Home Depot A new store opens on average every 48 hours Home Depot history site 2003-2006 para 4 SWOTT A SWOTT analysis measures strengths weaknesses opportunities threats and trends Marktline states that Home Depot Inc is the worlds largest home improvement retailer and the second largest retailer in the United StatesMarketline 2005 Swott section para 1 In order for this company to stay ahead of the competition is due in part to the organizations strengths weaknesses and the utilization of a SWOTT analysis The current strengths of Home Depot is that the company is large and diverse and a continually growing retailer They also have a very successful business model as well as a wide range of name-brand products Some of the weaknesses of the organization include the layout and appearance of stores Home Depot has become a number one stop for home remodeling and construction for
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