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Introduction to the business Name of business Kama - House of Exotic Decor Location 52 Elbow St WEST KEMPSEY 2440 Type of business Partnership Reason for starting business Interest of owners Main objectives and goals of the business The main goal of the business is to occupy its owners time Mission statement To be creative and to teach others how to be Personal reasons behind starting the business The business was started for investment purposes Was market research used Market research was used The managerpartner available at the time was not involved in this side of the business and the other partnermanager was unavailable Products sold Exotic dcor and beads Competition Traceys soap and things Type of society business operates in Low income area General economic conditions experienced A low at the present time Resources Financed by Loan Current financing arrangements There are no financing arrangements in place at the present time Capital equipment owned by the business All business equipment is leased Building The building the business operates in is leased Management skills The owners have marketing skills When questioned further they did not wish to elaborate Staff At the present time no staff are employed by the business because it is the owners hobby business and they are not required Operation of the business Forms of promotion The only form of promotion the business uses is that on the building It relies on word of mouth How is stock controlled Stock is brought on demand Support supplied to goods sold Stock sold is not refunded It is though replaced Quality controls The store only buys proven quality goods Management structures in place Tasks are shared equally between the two managers and things are done in a team approach Location in life cycle phase The business is currently in a period of growth Target market Those interested in exotic dcor and craft such as creating bead and precious
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