scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,171
List of Contents Introduction 10Brief Description of Profile For Healthy Hermits Ailing Outgoers Healthy Indulgers Frail Recluses 11 Healthy Hermits 12 Ailing Outgoers 13 Healthy Indulgers 14 Frail Recluses 20Take A Role For Marketing Manager For A Travel Company 21 Identify Target Market 22 Marketing Mix 23 Position of Service Offering Bibliography Introduction 10Brief Description of Profile For Healthy Hermits Ailing Outgoers Healthy Indulgers Frail Recluses Healthy Hermits Ailing Outgoers Healthy Indulgers and Frail Recluses are firstly defined by George P Moschis in his book George P Moschis 1996 as four segment of grey market And the definition and profile for each of the segments are given below 11Health Hermits Leisure The desire for self-indulgence among this group is almost similar to that of frail reduces The percentage who indicated concern with finding ways to enjoy them was almost nil 353 Similarly only a very small percentage of healthy hermits 258 indicated concern with their ability or inability to attend special events and activities Daily Activities health hermits is by far the group least preoccupied with activities of daily living Apparently they can get around the community and do their shopping run errands and fix their own meals 12Ailing Outgoers Leisure ailing outgoers and health indulgers are the two gerontographic group mostly like to be concerned with finding ways to indulge themselves and they are considerably more likely than older adults in other life stage to attend special events or activities with 2283 of them expressing concern with their ability to attend Daily Activities more than half 5162 of ailing outgoers considerably more than other gerontographic groups are concerned with their ability to go shopping and run errands Approximately two in five of the older adults in this group expressed concern with their ability to fix their own meals 13Health Indulgers Leisure as their name suggests health indulgers are very much oriented toward
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA