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Word Count: 1,364
Uwe Loeschs posters have a strong meaning without a predefined visual style his work reveals an intellectual posture with innovative ideas when it comes to communicating a message The historical and socio-political conditions of the country where a person lives are revealed in their behavior beliefs and therefore in the style of their work Uwe Loesch was born in Dresden Germany in 1943 and studied graphic design at the Peter-Behrens Academy at Dsseldorf from 1964-1968 Growing up in the post war Germany obviously affected the way he perceives and transmits ideas Loeschs primary medium is the poster since as it is known historically it is the most elementary carrier of word and image providing popular means to illustrate aesthetic change and social and political history Posters have been present in Germanys history from Jugendstil to Post-Modernism and through two world wars His posters have no particular style their effectiveness depends not on word or image independently but on the meaning or meanings that derive from their interaction Ambiguous use of words visual disappointment wordplay and allusions are some of the resources he uses to blend imagery and type into one concept Loeschs ideal conceptualism is achieved by a mixture of his personal German bourgeoisie upbringing and the feeling of political responsibility raising public awareness His work began to appear in the early 1980s and almost instantly attracted the critics attention by his mastery of the typographic and photographic skills After having received many prizes and worldwide recognition he currently is a communication design professor at the University of Wuppertal in Germany In Loeschs posters we can observe how they attract the eye and still take some time to deliver the full charge of meanings Some examples of how he employs the different graphic and linguistic resources are more evident than others However his work is directed at respecting communication as an independent factor in mans social existence rather than manipulating it Loesch attempts real
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