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Table of contents I INTRODUCTION1 II EXTERNAL ENVIRONMENT see exhibit 11 A General Environment1 B Task Environment2 III INTERNAL ENVIRONMENT see exhibit 13 A Corporate Structure3 B Corporate Culture3 C Corporate Resources3 IV ANALYSIS OF STRATEGIC FACTORS5 A Situational Analysis SWOT see Exhibits 1 4 55 B Success Factors5 V CURRENT STRATEGIC POSTURE5 A Review of Current Mission and Objectives5 B Current Corporate Strategies6 C Current Competitive Strategies6 VI GOVERNANCE6 A Board of Directors6 B Top Management6 VII STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY see exhibit 66 A Strategic Alternatives6 B Recommended Strategy7 VIII IMPLEMENTATION see exhibit 77 IX EVALUATION AND CONTROL8 References9 Exhibits10 Exhibit 1 Summary of the external environment analysis10 Exhibit 2 Ratio analysis11 Exhibit 3 Common-Size Income Statements12 Exhibit 4 Summary of the internal environment analysis13 Exhibit 5 Strategic factors summary13 Exhibit 6 SWOT Matrix for Maytag Corporation14 Exhibit 7 Action plan15 I INTRODUCTION Maytag Corporation is an US based company dedicated to designing building marketing and servicing the best appliances in the world Initially founded in 1893 to manufacture farm equipment the company converted its object to specialize in appliance manufacturing After being successful in a niche of higher quality washer in US Maytag had decided to become a full-line and worldwide manufacturer of appliances through acquisitions Unfortunately Maytag managers had to deal with higher costs and lower quality of products manufactured by some of the acquired firms as well as the differences in organizational cultures In addition acquisition brought a deal of problems such as a heavy debt To improve its financial situation Maytags managers decided to sell the only acquired company operating overseas Europe Australia and New Zealand but still having problems to make profits Maytag intended to concentrate its activities on the North-American market Unfortunately this market had attained saturation and maturity in home appliances Thus development opportunities overseas seemed being the best way for growth Moreover major US home appliance manufacturers are
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