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Trading with the USA Although we speak the same language and share much of a common culture it has to be known that doing business with the USA is still doing businesses with a foreign country When New Look expands to the USA they will have to make many changes to certain aspects of the business in order to trade there When looking at these changes we can use the 4Ps Product As New Look is a retail shop it sells many different types of products When looking at these changes I am going to focus on one type of clothing that they sell a womans fashion coat This is because expanding in winter will be effective because many people buy a coat during winter as it is something of a necessity New Look should send one or two tester products over to America to establish a brand name there before they consider creating a store there This is because if the tester products are not liked then it would be a waste of money to build a New Look store They will chose two coats that are fashionable in the UK in the hope that they will have the same affect in the USA one of them is a denim jacket and the other is a cream winter coat New Look will firstly need to identify the suitability of the product in the US market With the winter coat that New Look will send they can add fur to the collar which will prove effective in the US market because fur is considered a luxury there even if it is not real The anti-fur sentiment that prevails in the UK does not exist in the US Important factors when considering to expand to the USA are It is a consumer driven society It is vital to learn what the consumer wants Develop
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