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Dow Chemicals BA 361 ESSAY PAPER Topic Dow Chemicals Student Mr Russ Savage Professor Mr Omar Malik Date 22 May 2000 I decided to construct my essay on Dow Chemicals DC Company after reading an article in Business Week Dow Chemical appears to be developing an aggressive market strategy that aligns with our class topics and that I have found very interesting Dow Chemical DC company over the last seven years has built their strategy around and focused on their niche which is core chemicals plastics-manufacturing operations while simultaneously reducing infrastructure debt expanding its market share and apparently building new strategic alliances According to Dow Chemical CEO William Stavropoulos The mission and goals of Dow Chemical company is to be a world leader in chemical and plastics manufacturing by developing new customer demand product lines and expanding long-term profitability through global market expansion in such global markets as Europe and Asia If Dow Chemicals currently owned assets did not align with and support this mission strategy they were divested Dow Chemicals has evidenced this by selling off more than 10 billion in business assets while at the same time adding 10 billion in new business that support their new strategy and the strategic addition of the Union Carbide Company To develop Dow Chemicals new strategy which is to say to develop a competitive advantage within their selected market Dow Chemical appears to have thoroughly examined their role in the macroenvironment which also encompasses the politicallegal technological demographic social and macroenvironments elements In analyzing their macroenvironment they would have considered such items as the current economy interest rates currency exchange rates and inflation rates which could impact the customer demand for their products as well as acting on other environmental factors such as a Technology Through their advanced research and development of unique and new innovative products they easily heighten the of barriers to entry for competitors b Social Performing research on current and future
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