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For the story Starbucks got its start in 1971 created by three coffee aficionados - all academics English teacher Jerry Baldwin history teacher Zev Siegel and writer Gordon Browker - and opened Starbucks Coffee Tea and Spice in Seattles touristy Pikes Place Market Starbucks is headquartered in Seattle Washington Starbucks is the worlds leading specialty coffee retailer producing and selling a wide variety of hot and cold beverages as well as pastries and confections through some 3800 coffee shops throughout the world Starbucks entered Europe in Britain in 1998 and now has locations in countries like Austria Germany Greece Spain and Switzerland Its Starbucks whose green-and-white logo is instantly familiar in the United States is barely known in France 12Business Description Starbucks also sells coffee-related equipment and accessories a line of premium teas and a line of compact discs through its mainly company-operated retail stores It also sells its beans to airlines restaurants businesses and hotels Starbucks stores offer a choice of regular and decaffeinated coffee beverages including at least one coffee of the day a broad selection of Italian-style espresso beverages cold blended beverages a selection of teas and distinctively packaged roasted whole bean coffees Its stores also offer a selection of fresh pastries and other food items sodas juices coffee-making equipment and accessories a selection of compact discs games and seasonal novelty items 13The core product The Starbucks core product is coffee Starbucks offer a large and diversified range of products about the coffee theme hot and cold coffee beverage ice cream Beverages Italian-style espresso beverages Roasted whole bean coffees Tea Products Fruit juice Frappuccino Starbucks Double Shot Sodas Food Sandwiches Salads Pastries Premium ice creams Non food items Mugs Travel tumblers Coffeemakers Coffee grinders Storage containers Compact Discs Games Seasonal novelty items 14A few financial data Starbucks market share of the coffee-drinking market in the US is 7 and 1 share internationally The coffee chain has become a public company in
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