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Table of Contents SL NoTopicsPage N0 1Executive Summary3 2Introduction4 3Industry Structure5 4Environments Scanning and industry Analysis Key success factors in the industry6 5Competition Update7 6Bharat Forge A brief history and leap of faith9 7Mission Update Vision 1997-10 8Growth Strategy11 9Value Chain12 10Competitive Advantage13 11SWOT Analysis14 12Key Success Factors15 13Results16 14Future Ahead16 15Conclusion17 16References18 17Exhibits19 1Executive Summary Bharat Forge -is one of the most respected names in the forging industry as well as auto component industry in India as well as in international market The success of Bharat Forge can be attributed to the management particularly the Chairman of Bharat Forge Mr Baba Kalyani whose foresight has made Bharat one of the largest forging company in the world His foresight has enabled the company to tide over the downturn in 1997 The downturn itself became a boon for the company as it embarked on its new journey of global leadership Since then it has never looked back Over the years the organization has pursued aggressive strategies to achieve global dominance The report is aimed at studying the various competencies Bharat Forge possess and various strategies it has adopted over the years The report also examines the strengths and weaknesses of the organization and how it has been influenced by opportunities and threats posed by external environment The report also examines the strategy being pursued by the company Essentially speaking Bharat Forge been following the strategy of Reaching beyond barriers- derisking by overcoming dependence on local market The report also examines the road ahead for the company from here Name of the Company Bharat Forge Industry Forging Industry Market Share 1st axle component 25 market share world wide 2 engine component manufacturer in the world Crankshaft 80 share in domestic market Turnover Rs 6860 million 2002-03 Introduction Bharat Forge Limited
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