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Word Count: 383
First Miladys research department will do a marketing research in southern California to get the average size of the middle age women The average size in USA and Europe will be different but the company will only starting in USA market first and see how the company process If in the future Miladys market expanded nationally and doing very well the company might as well try in the Europe market And at that time we will possess a different size made for Europeans A brand with a price of Banana Republic and a style of Express with a more elegant look I will achieve this goal by making all of the products with better garment materials in combination of style and comfort of all In addition I will manage to put ample amount of advertisements emphasize its comfort-ness and style in local areas such as malls and newspapers Miladys will be a mid-upper level the image will be set to a mid-upper class level specialize in womens daily office wear Brands such as Banana Republic and Express would be some nice examples Women between the ages 25 to 50 are mostly office ladies with secure incomes Thus a trendy daily office wears with elegant would surely be a need for the target market described in previous assignments For my company Miladys will use the pull promotion strategy I will focus my spending mainly on advertisements to raise both publicity and establish its own image In the advertisements I want to distribute the elegancy feeling of women to the public Captions such as impossible comfort at work will also be added in each ad Thus once people see the brand Miladys it will link their thought to a classic charming feeling with a greatest amount of comfort-ness I plan to sell my products to department store first After the reputation has established I will plan to open a retail store in local
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