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Levels of Planning Southwestern Bell Communication Inc is a diversified communications company owning several of the worlds leading data voice and Internet Service Provider What made SBC transform from a regional telephone into a global communications provider was the leadership of Edward E Whitacre Mr Whitacre Chief Executive Officer and Chairman of the Board did an analysis of the companys weaknesses and strengths when he took over the company in 1990 He knew where the company was at and he knew where he wanted the company to be in the future At that point SBC was only accessible to certain regions of the United States He then created a plan to run more fiber optics to different regions and aimed to get more customers Mr Whitacres leadership of the SBC family of companies once the smallest of the original Baby Bell has become one of the largest telecommunication companies in the world Over the past decade his leadership has gotten SBC named the world most admired telecommunications company by Fortune magazine for the sixth consecutive year in 2003 making SBC the only telecommunication company to hold the number one spot since the award was published Fortune magazine also named SBC Americas most admired telecommunications company for the seventh time in eight years The mission of SBC Communications Inc is to meet customers where they are and help them get to where they need to be That mission starts with the critical local connections provided through its subsidiaries and build from there with a full range of voice data and e-business services and solutions to meet a wide range of business and consumer needs Since the enactment of the telecommunication act in February1996 under the leadership and vision of its CEO SBC Communications has completed several acquisitions to establish itself as a national provider with more than 168000 employees SBC took over Ameritech in 1999 Southern New England Telecommunications in 1998 and in 1997 Pacific Telesis
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