scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 6,247
APPLE 2002 CASE ANALYSIS STUDENT NUMBER 899 Executive Summary Apple began with the mission to change the world through technology More specifically the company sought out to make the personal computer an accessible and affordable device to the mass market The proliferation of new software and hardware technology drastically changed the landscape of the industry and Apple adopted a differentiation strategy Software and hardware integration allowed Apple products to be more versatile reliable and superior in performance Rapidly changing industry dynamics dictated Apples competitive strategy In essence the intended strategy did not develop into the realized strategy In fact empirical evidence shows us that realized strategy tends to be about 10-30 percent of intended strategy What really determines strategy is the patterns of decisions that emerge from individual managers adapting to changing external circumstances and the ways in which the intended strategy was interpreted What is Apples mission and strategy today Apples mission is to deliver a highly innovative and superior solution to a customers personal computing needs Apples present day competitive strategy is a return to differentiation Key elements to this strategy are an emphasis on design service branding through advertising and quality Drivers needed to attain these objectives are through the firms unique marketing abilities engineering skills creativity and RD Apples long range objectives are to obviously regain market share leadership and return the company to profitability and maximize shareholder return Can Apple do so by continuing a differentiating strategy Yes To do so every aspect of the way Apple conducts business and relates to its customers must be involved and driven by strategy Apples distinctive core competencies lie within their ability to provide quality products through their vertically integrated inbound activities Not only are Apples finished goods differentiated by quality they are innovative and cutting edge Innovation is driven by consistent investment in RD Although the company has excelled in delivery and order processing it still has yet
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA