scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,714
Case Analysis on AL Labs Inc I Point of view To properly asses the problem we are taking the place of a marketing analyst for AL Labs II Problem Statements At the end of the study we are going to answer the following questions In what areas should the company improve to further increase their market share Should the company delete human Nutrition products from its product line II Answers to questions What are the benefits to AL Labs of having a foreign parent a Less Investment-No need for the AL Labs to conduct Research Development from scratch it gains production expertise or a well-known product or brand name from its established parent b Use of the foreign parents manufacturing capabilities patent trademark and trade secret With this AL Labs already has standardized and tested processes for its products They are sure of the competitive nature of their products With global manufacturers around the world c The foreign parent is in charge of research technology development especially the in manufacturing process Developments or upgrades in the manufacturing process will lead to higher quality and lower production costs at the expense of the foreign parent d The foreign sourcing global manufacturing capability can provide needed products once the AL Labs have production deficits from huge orders e The foreign parent will not act as a competitor since it is located in a different country How has this affected its choice of strategy in international marketing Since AL Labs was able to increase the proportion of their business in the US to the extent that US sales are greater than the foreign sales of the parent company and in which most sales are from pharmaceuticals human nutrition and animal health respectively they decided to diversify away from animal feed to pharmaceuticals especially the generic pharmaceuticals The company has jumped over the process of technology development and strategies now
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA