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ZANES CYCLES CASE SUMMARY In New Haven Connecticut there is a man named Chris Zane that runs his own bicycle shop Zanes Cycles Chris knew he wanted to be his own boss so he mustered up the necessary resources and started in the highly competitive world of bicycles Chris knew two things that he wanted to be a success and he would have to take some risks to get there So he focused on two things customer satisfaction and the need to do new creative things to achieve success This list of things to please the customer and to make him a success are A lifetime guarantee on all bicycles free bike pick-up mail-order so he can satisfy a larger number of customers coffee and a juice bar in his store a kids corner giving the sales reps the freedom to please customers its free if its under a 1 cell phones for riders helmets at cost and an annual 1000 scholarship for kids to go to college Zane has got a 700 return from all of his giveaways lifetime warranty etc Most important he has gained a loyal clientele QUESTION 1 Identify and describe the entrepreneurial spirit exhibited by Chris Zane How has this affected his business Entrepreneurship is the process of initiating a business venture organizing the necessary resources and assuming the risks and rewards Chris Zane showed entrepreneurship When Chris was only twelve he started the process to become an entrepreneur Through his college business classes he gained the skills need to run a business and the ideas that made his business snowball After college he assumed all the risks to put together the needed resources to get his store going and make it a success Being an entrepreneur is not just about wanting to be your own boss or getting the resources and assuming the risks The largest thing that makes Chris a entrepreneur is the fact
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