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Contents 10 Company Overview 20 Market Screening 21 Filter 1 22 Filter 2 23 Filter 3 24 Filter 4 30 Environmental Analysis of chosen market 31 Economic Profile 32 Demographics 33 Political Profile 34 Society Culture 35 Technological Profile 40 Consumer Characteristics 50 Market entry Strategy 51 Detailed marketing mix 60 References 10 Company Overview Quest is a 100 Irish owned firm selling a range of aromatherapy essential oils and aromatic candles They also produce candleholders The main limitations in expanding Quest are budget constraints as it is a small privately owned firm Currently all distribution within the Republic of Ireland is carried out by one distributor Quest has also recently expanded into Northern Ireland and uses the same distributor The distributor receives all orders and the product is then allocated accordingly The distributor orders its supply from the Quest candle factory Typically the distributor holds a lot of inventory so as orders are never left short Because of the budgetary constraints Quest is limited in its expansion into the European Union with countries located on the west coast of Europe being considered feasible It would simply not be economically viable for Quest to expand further into Europe or any other continent 20 Market Screening 21 Filter 1 Macro Level Research Geographical FeaturesLocated on the west coast of Europe with direct access available by sea Political EnvironmentStable for at least 5 years Economic StatisticsGDP per Capita PPP 20000 GDP real growth rate 3 Inflation rate Consumer prices 25 Imports 250 billion Social StructurePercentage of population aged between 15-6465 Population 15 million Countries Reviewed 15 Passed 5 22 Filter 2 General Market Relating to the Product UKSpainGermanyFranceNetherlands Availability of market data12112 Market Size12113 Growth trends for similar products13211
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